Client
Maven Foundation – Maven Foundation is a Non-Governmental Organization – NGO created for the purpose of supporting the widows and less privileges in our nation – Nigeria. It’s a subsidiary of Maven Technicals.
Brief
Maven Foundation requested that SMC creates an appealing PR plan regarding her 2022 Love at Christmas Benin (Edo State Nigeria) event to keep audience and those who couldn’t attend the live event glue focusing on digital media.
Results
For this campaign, we commenced our publicity by acquiring images of previous events and our graphics design team put into a colorful feel that we shared ahead of the event. We understand that having a livestreaming session would go a long way and since the brand is yet to gain visibility on YouTube we utilized only the channels that would easily attract viewers to the event using Facebook and Instagram.
We had our media team on standby with their gadgets who did the streaming on both Instagram and Facebook simultaneously. The photography team also did a great job by capturing the moments which we in turn put into a designed feel and shared even after the event sharing the moments of joy the people had being assured of a swell time during festive period using the primary hashtag #expressingchristmaslove.
