Client
Awoof Berekete – is a restaurant that sells quality intercontinental and local dishes in a unique way at affordable prices in a condusive environment.
Brief
Awoof Berekete – requested SMC to come up with a campaign strategy that will help drive people into their newly open outlet at Akonwonjo and bring massive sales for them. This plan required an offline-outdoor advertising plan targeting the people within close range of their location.
Results
Our team started by sourcing for billboard spaces, surveyed different places of worship within the locale to enable us hit up to 10,000 contacts. We suggested a price slash on a few meal as well to capture the audience attention. We proceeded to have hardcopy print of the 50% discount offer flyer to be used for distribution and a banner to be placed at the previous location.
We printed the 10,000 copies flyer, got our team of skaters, distributors, sounds and hypeman to man the frontage of the restaurant and our skaters navigated the frontage, filling station across their restuarant, Dopemu and Egbeda bus stop.
This exercise was done for three days back to back, targetting the very first Sunday in the month of November 2023 – being the thanksgiving Sunday in most churches, in order to get more people to patronize; while we ratained the frontage mounting by DJ, Hypeman, Dancers and a few Skaters, our team went as far as reaching churces at Dopemu, Shasha, Egbeda, Olugbede axis of Idimu road.
We were able to get to churches like #Daystar, #RCCG, #CPM, #TKC and also manning of Egbeda Bus Stop, which made quite a lot of people to troop in after the service and the restuarant packed out.
This gave massive sales to #AwoofBerekete even when our team visited the restuarant a day after the publicity was completed, the place was still packed out. We have no doubt that the publicity brought a great turnover for the outlet.
